78% of French B2B companies plan to invest in events in 2026, making it the leading marketing lever. Yet most brands capture only a fraction of the value their event presence generates — particularly when it comes to speaking slots and conference participation.
The problem: event value stays in the room
A 20-minute keynote reaches the audience in the room. With video and live streaming, it reaches your entire target universe — indefinitely.
The solution: treat every speaking slot as a content production opportunity
- Live stream your presentations;
- Record and repurpose as short clips for social media;
- Create a replay page that generates leads for months after the event.
The Info pro dital Media team
Published on
7/7/2026
Share article
Articles
.png)
.png)
