How do companies structure their B2B content strategy? Which formats? Which channels? Which KPIs? For which objectives? What use of generative AI?
Stories by Infopro Digital, the group's content creation agency, launches the first B2B content barometer in France.
- B2B content has become a key lever of marketing strategies
- Why do companies create B2B content?
- Which formats? The video-editorial duo drives content strategies
- How is content performance measured?
- The state of generative AI in B2B content creation in France
The Info pro dital Media team
Published on
7/7/2026
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