{"id":9469,"date":"2023-10-04T15:58:18","date_gmt":"2023-10-04T13:58:18","guid":{"rendered":"https:\/\/www.infopro-digital-media.fr\/chat-gpt-et-les-professionnels-du-marketing-b2b\/"},"modified":"2024-07-08T10:54:00","modified_gmt":"2024-07-08T08:54:00","slug":"chat-gpt-et-les-professionnels-du-marketing-b2b","status":"publish","type":"post","link":"https:\/\/www.infopro-digital-media.fr\/en\/chat-gpt-et-les-professionnels-du-marketing-b2b\/","title":{"rendered":"Chat GPT and B2B marketing professionals"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-l-intelligence-artificielle-et-le-marketeur-b2b\">L\u2019Intelligence Artificielle et le marketeur B2B\u00a0<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Dans un monde o\u00f9 l\u2019Intelligence Artificielle ne cesse de se d\u00e9velopper, le marketing s\u2019adapte ! ChatGPT peut v\u00e9ritablement r\u00e9volutionner le quotidien du marketeur en l\u2019aidant dans ses missions et en le rendant plus performant. Mais&#8230; l\u2019utilisation de cet outil par les professionnels est encore limit\u00e9e et trop peu exploit\u00e9e.\u00a0\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Infopro Digital Media via son institut d\u2019\u00e9tudes B2B, s\u2019est donc pench\u00e9 sur le sujet afin de comprendre l\u2019utilisation de ChatGPT pour les professionnels du marketing B2B.\u00a0\u00a0<\/p>\n\n\n\n<p>\u201cNous voulions comprendre non seulement si, et comment les marketeurs utilisent ChatGPT, mais aussi quels sont leurs sentiments \u00e0 l\u2019\u00e9gard de cette technologie.\u201d <em>Marion Cousin, Directrice de l\u2019institut d\u2019\u00e9tudes Infopro Digital Media.\u00a0<\/em>\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.infopro-digital-media.fr\/app\/uploads\/2023\/10\/AdobeStock_600103572-1024x683.jpeg\" alt=\"\" class=\"wp-image-9378\" srcset=\"https:\/\/www.infopro-digital-media.fr\/app\/uploads\/2023\/10\/AdobeStock_600103572-1024x683.jpeg 1024w, https:\/\/www.infopro-digital-media.fr\/app\/uploads\/2023\/10\/AdobeStock_600103572-300x200.jpeg 300w, https:\/\/www.infopro-digital-media.fr\/app\/uploads\/2023\/10\/AdobeStock_600103572-768x512.jpeg 768w, https:\/\/www.infopro-digital-media.fr\/app\/uploads\/2023\/10\/AdobeStock_600103572-1536x1024.jpeg 1536w, https:\/\/www.infopro-digital-media.fr\/app\/uploads\/2023\/10\/AdobeStock_600103572-2048x1365.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<p>Cette \u00e9tude in\u00e9dite a recueilli les r\u00e9ponses de 366 professionnels du marketing B2B, r\u00e9v\u00e9lant des informations essentielles sur l&#8217;adoption et l&#8217;utilisation de cette technologie d&#8217;intelligence artificielle.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-quels-usages-de-chatgpt-par-les-marketeurs-b2b\">Quels usages de ChatGPT par les marketeurs B2B ?\u00a0<\/h2>\n\n<p>Gr\u00e2ce \u00e0 l\u2019\u00e9tude, nous pouvons d\u00e9sormais comprendre et analyser les comportements des professionnels du marketing B2B face \u00e0 cette technologie. Plusieurs points cl\u00e9s ont \u00e9t\u00e9 abord\u00e9s :\u00a0\u00a0<\/p>\n\n<p><strong>La fr\u00e9quence d\u2019utilisation<\/strong> : 59 % des professionnels du marketing B2B utilisent Chat GPT au quotidien et 14% envisagent de l\u2019utiliser.\u00a0<\/p>\n\n<p><strong>Le type d\u2019utilisation : <\/strong>parmi les professionnels utilisant Chat GPT, 84 % s\u2019en servent pour de la r\u00e9daction de contenus et 63 % pour des infos sur un sujet. La principale utilisation de Chat GPT concerne donc la r\u00e9daction de contenus et l\u2019information.\u00a0<\/p>\n\n<p><strong>La perception des professionnels marketing B2B de cette IA<\/strong> : le niveau de confiance est plus \u00e9lev\u00e9 chez les utilisateurs, un bon nombre de personnes n\u2019utilisant pas Chat GPT ne font pas confiance \u00e0 la plateforme. Parmi les professionnels ne souhaitant pas utiliser ChatGPT, 52 % justifient ce choix par un manque de confiance sur la cr\u00e9dibilit\u00e9.\u00a0<\/p>\n\n<p>Cette nouvelle \u00e9tude compl\u00e8te vous aidera \u00e0 tout comprendre sur la relation entre Chat GPT et les marketeurs !\u00a0\u00a0<\/p>\n\n<p>\u00ab Les r\u00e9sultats de notre \u00e9tude offrent un \u00e9clairage pr\u00e9cieux sur l&#8217;utilisation de ChatGPT dans le marketing BtoB, mettant en \u00e9vidence \u00e0 la fois l&#8217;adoption r\u00e9pandue de la technologie et le niveau de satisfaction des utilisateurs \u00bb, pr\u00e9cise Marion Cousin.\u00a0<\/p>\n\n<p><\/p><p>Want to know more?<\/p><div style=\"position:relative;padding-top:max(60%,326px);height:0;width:100%\"><iframe allow=\"clipboard-write\" sandbox=\"allow-top-navigation allow-top-navigation-by-user-activation allow-downloads allow-scripts allow-same-origin allow-popups allow-modals allow-popups-to-escape-sandbox allow-forms\" allowfullscreen=\"true\" style=\"position:absolute;border:none;width:100%;height:100%;left:0;right:0;top:0;bottom:0;\" src=\"https:\/\/e.issuu.com\/embed.html?d=etude_-_les_usages_de_chatgpt&amp;u=infopro\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Intelligence Artificielle et le marketeur B2B\u00a0 Dans un monde o\u00f9 l\u2019Intelligence Artificielle ne cesse de [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":9385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93],"tags":[152],"thematique":[100],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.5 (Yoast SEO v19.10) - 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