{"id":12366,"date":"2024-06-25T17:02:46","date_gmt":"2024-06-25T15:02:46","guid":{"rendered":"https:\/\/www.infopro-digital-media.fr\/interview-la-video-courte-et-les-posts-sponsorises-le-combo-gagnant-pour-generer-du-business-sur-les-reseaux-sociaux\/"},"modified":"2024-06-28T12:30:02","modified_gmt":"2024-06-28T10:30:02","slug":"interview-the-short-video-and-posts-sponsored-the-combo-winner-for-generating-business-on-social-networks","status":"publish","type":"post","link":"https:\/\/www.infopro-digital-media.fr\/en\/interview-the-short-video-and-posts-sponsored-the-combo-winner-for-generating-business-on-social-networks\/","title":{"rendered":"Expert Interview – Short videos and sponsored posts: The winning combo for generating business on social media"},"content":{"rendered":"\n

Embraced by both consumers and B2B decision-makers, short videos have become indispensable in corporate content strategies.<\/strong><\/p>\n\n\n\n

But how can businesses harness this powerful format to achieve their brand awareness or lead generation goals? And how can they gain visibility when they don’t necessarily have an established community on social media?<\/p>\n\n\n\n

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Let’s discuss this with Zeineb Makhlouf<\/a>,<\/mark><\/strong> Head of Paid Media at Infopro Digital Media. Let’s dive in!<\/p>\n<\/div>\n\n\n\n

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As a social media expert, which formats are currently having the most impact?<\/h2>\n\n\n\n

If image and text formats were prominently featured for many years, the undeniable trend now is towards short videos. In fact, LinkedIn is currently testing a new separate video feed<\/strong>, somewhat akin to TikTok but for professionals.<\/p>\n\n\n\n

We see it in our daily campaigns: short videos are incredibly effective, especially when they combine a punchy style<\/strong> (within the company’s brand positioning boundaries) with actionable, practical, and concrete content<\/strong> that moves beyond generic messaging. Lighter videos, such as behind-the-scenes glimpses or those infused with humor, also have their place in the editorial calendars of businesses.<\/p>\n\n\n\n

So you’re suggesting that short videos should be prioritized in the content mix on social media?<\/h2>\n\n\n\n

Absolutely. This doesn’t mean replacing other formats, but neglecting short videos means missing out on a powerful tool that continues to gain momentum.<\/strong><\/p>\n\n\n\n

Here’s an impressive statistic: <\/strong>on social media, video generates 1,200% more shares than the traditional “image + text” combo. That says it all. Ignoring video also means losing ground to competitors, as 60% of brands use video in their Content Marketing strategy.<\/p>\n\n\n\n

The success of video is also a matter of… biology:<\/p>\n\n\n\n