{"id":12322,"date":"2024-06-25T15:36:08","date_gmt":"2024-06-25T13:36:08","guid":{"rendered":"https:\/\/www.infopro-digital-media.fr\/la-video-courte-un-puissant-vecteur-de-business-sur-les-reseaux-sociaux\/"},"modified":"2024-07-01T15:26:02","modified_gmt":"2024-07-01T13:26:02","slug":"short-video-a-powerful-business-tool-on-social-networks","status":"publish","type":"post","link":"https:\/\/www.infopro-digital-media.fr\/en\/short-video-a-powerful-business-tool-on-social-networks\/","title":{"rendered":"Short videos: a powerful business tool on social networks"},"content":{"rendered":"\n<p>Exceptional ROI, great reach on LinkedIn, plebiscite from B2B decision-makers and consumers alike&#8230; Decidedly, a short video <strong>ticks all the right boxes<\/strong> when it comes to engaging audiences on social networks. According to our study on B2B marketing investments, 79% of marketing decision-makers plan to invest in social networks, and 80% in marketing content (proprietary media, video, articles, etc.).<\/p>\n\n\n\n<p><br>Discover in this article the four factors explaining the hegemony of video in the marketing toolbox, along with our <strong>new ShortCuts\u00ae<\/strong> <strong>offer<\/strong>\u2014a turnkey social media video campaign!<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-1-the-success-of-video-is-primarily-a-matter-of-biology\">#1 The success of video is primarily\u2026 a matter of biology!<\/h2>\n\n\n\n<p>In B2B, transactions involve two companies, but ultimately,<strong> it&#8217;s always the human who makes the decision.<\/strong> To anchor the message in the mind of the decision-maker, it&#8217;s essential to consider what stimulates their senses and the format that offers the best memorization potential.<\/p>\n\n\n\n<p><strong>Short videos<\/strong> have dominated social networks for over a decade, initially due to their entertaining nature, but also because they present information in a more digestible format that aligns well with the structure of the human brain, supported by statistics.<sup>i<\/sup>\u202f:&nbsp;<\/p>\n\n\n\n<ul>\n<li>65% of the global population has a visual memory;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>90% of the information transmitted to the brain is visual;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Humans process visual information up to 60,000 times faster than text.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-2-linkedin-integrates-video-across-the-board-in-its-news-feed\">#2 LinkedIn integrates video <em>across the board<\/em> in its News Feed&nbsp;<\/h2>\n\n\n\n<p>LinkedIn has been testing a news feed composed entirely of short videos for several months, similar to what is found on general social networks like TikTok, Instagram, and Facebook.<\/p>\n\n\n\n<p>This video feed, accessible via the LinkedIn mobile app, allows users to scroll through short videos in a vertical format. Of course, Microsoft&#8217;s social network remains true to its professional focus. Initially, the audience won&#8217;t see cat videos or dance clips, <strong>but rather informative capsules<\/strong> where brands and professionals engage in storytelling, share experiences, and deliver best practices.<\/p>\n\n\n\n<p>As often seen with LinkedIn, it&#8217;s reasonable to expect that the visibility algorithm will promote this new format to accelerate its adoption. Companies leveraging short videos on LinkedIn will likely gain a significant advantage, <strong>whether in terms of brand awareness or lead generation goals.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-3-the-purchasing-decision-is-primarily-made-by-millennials\">#3 The purchasing decision is primarily made by Millennials\u2026&nbsp;<\/h2>\n\n\n\n<p>Today, <a href=\"https:\/\/www.btob-leaders.com\/forrester-les-acheteurs-milleniaux-et-de-la-gen-z-sont-desormais-majoritaires\/\" target=\"_blank\" rel=\"noreferrer noopener\">more than six out of ten buyers<\/a> (64 %) belong to the Millennial or Gen Z generations (born from 1981 onwards). Without falling into generational clich\u00e9s, many of these professionals have grown up immersed in digital and web culture.<\/p>\n\n\n\n<p>They consume a lot of video content in their consumer lives and expect to find the same norms in their professional lives: a seamless and enjoyable shopping experience, customer reviews to evaluate a product, customer service via instant messaging, and the omnipresence of engaging and digestible formats throughout the buying journey.<\/p>\n\n\n\n<p>That&#8217;s why companies need to strengthen the role of video and, more broadly, visual formats in their content mix.<\/p>\n\n\n\n<p class=\"has-white-color has-indigo-background-color has-text-color has-background\"><strong>\ud83d\udca1Take note<\/strong><br>the length of a video is inversely proportional to its completion rate. Indeed, over 70% of the audience will watch a 30-second video to the end. This percentage drops to 50% for a 2-minute video.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-4-decision-makers-are-eager-for-videos-to-expedite-their-journey\">#4 Decision-makers are eager for videos to expedite their journey.&nbsp;<\/h2>\n\n\n\n<p>Video unanimously appeals to decision-makers, with <a href=\"https:\/\/www.btob-leaders.com\/videos-decision-achat-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\">95 % of them<\/a> considering it <em>&#8220;a valuable aid to decision-making&#8221;,<\/em> and 70% believing it&#8217;s the format <em>&#8220;that provides the most value during the purchasing phase&#8221;.<\/em>&nbsp;<\/p>\n\n\n\n<p>Contrary to common belief, video is relevant across the entire sales funnel, from awareness to conversion:<\/p>\n\n\n\n<ul>\n<li>88% of B2B decision-makers have watched a video in the past three months (before the survey) to gather information about products and services from a potential supplier or service provider.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>81% of B2B decision-makers and 70% of B2C consumers prefer to watch a video to understand a product or service rather than reading an online brochure or technical sheet.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>97% of B2B decision-makers state they are <strong>more receptive<\/strong> to a company&#8217;s marketing and sales communications if they have recently watched a video produced by the company.<\/li>\n<\/ul>\n\n\n\n<p>From the marketers&#8217; perspective, video is among the top three formats based on ROI criteria (53%), tied with business cases and client cases, ahead of white papers (51%), articles (47%), and studies (43%).<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-shortcuts-3-x-30-second-videos-to-engage-your-audience-on-social-networks\">ShortCuts\u00ae: 3 x 30-second videos to engage your audience on social networks&nbsp;<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Infopro Digital Media introduces <strong>ShortCuts\u00ae, your short-format video campaign to reach your target audience on social networks<\/strong>. A turnkey offering from conception to distribution, our filming team travels to your trade shows or premises to create <strong>3 x 30-second videos <\/strong>showcasing your expertise, storytelling, and\/or social proof.<\/p>\n<\/blockquote>\n\n\n\n<p>Your videos will be published in three co-branded posts on social media by Infopro Digital Media, <strong>specialising in your industry sector.<\/strong> They also benefit from sponsorship to reach the media&#8217;s audience, including website visitors and followers.<\/p>\n\n\n\n<p><strong>That&#8217;s not all:<\/strong> our Social Media experts will share their secrets to maximize your video campaign&#8217;s performance.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-indigo-background-color has-background wp-element-button\" href=\"https:\/\/infopro-digital.showpad.com\/share\/bAstMlhs1vB2cximTPtMk\">Discover ShortCuts<strong>\u00ae<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-indigo-background-color has-background wp-element-button\" href=\"https:\/\/www.infopro-digital-media.fr\/en\/contact-us\/?utm_source=article&amp;utm_campaign=focus&amp;utm_medium=shortcut\" target=\"_blank\" rel=\"noreferrer noopener\">Interested? let&#8217;s talk!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exceptional ROI, great reach on LinkedIn, plebiscite from B2B decision-makers and consumers alike&#8230; Decidedly, a [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":12159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93],"tags":[],"thematique":[100,126],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.5 (Yoast SEO v19.10) - 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