{"id":12121,"date":"2024-04-17T17:04:31","date_gmt":"2024-04-17T15:04:31","guid":{"rendered":"https:\/\/www.infopro-digital-media.fr\/dossier-la-web-tv-dans-le-b2b-roi-impact-sur-le-ca-et-nos-7-conseils-pratiques\/"},"modified":"2024-06-24T15:12:39","modified_gmt":"2024-06-24T13:12:39","slug":"guide-to-web-tv-impact-on-b2b-and-revenue-and-our-7-practical-advices","status":"publish","type":"post","link":"https:\/\/www.infopro-digital-media.fr\/en\/guide-to-web-tv-impact-on-b2b-and-revenue-and-our-7-practical-advices\/","title":{"rendered":"[Feature] WebTV in B2B: ROI, Impact on Revenue, and Our 7 Practical Tips"},"content":{"rendered":"\n

A Competitive and Easily Measurable ROI, a format suitable for all budgets, and a powerful driver of leads, visibility, and expertise. This triptych explains the unprecedented enthusiasm of B2B for WebTV.<\/strong><\/p>\n\n\n\n

Contrary to expectations, the appeal of video conferencing and webinars has not waned with the end of the pandemic and distancing measures. According to the 2024 Marketing Investments study by Infopro Digital M\u00e9dia, 50% of companies plan to invest in webinars this year.<\/strong><\/p>\n\n\n\n

In parallel, the overwhelming majority of B2B buyers consume video to refine their decisions, a trend that shows no signs of weakening with the influx of millennials into decision-making roles.<\/strong><\/p>\n\n\n\n

In this report, we offer a series of exclusive content about WebTV: its origins, the current state in French B2B, its impact on revenue, and our 7 immediately actionable tips<\/strong> to harness this lever starting today.<\/p>\n\n\n\n

WebTV, from a backup solution to an essential business tool<\/h2>\n\n\n\n

WebTV emerged at the same time as the Internet. At the end of the 1990s, it was a backup communication solution, plagued by bugs, latency and a video resolution capped at 280 pixels.<\/p>\n\n\n\n

A quarter of a century later, this tool has become substantial in the business<\/strong>, initially thanks to technological advances: broadband internet, more powerful audio and video codecs, the boom in VoIP, etc.<\/p>\n\n\n\n

In the second half of the 2010s, WebTV was already part of the corporate toolbox, but use remained sporadic, except perhaps in tech, higher education and multinationals.<\/p>\n\n\n\n

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It was the pandemic that propelled videoconferencing into orbit. Zoom, a historical player in this segment, for example, closed the year 2021 with a growth of +169%.<\/a>
Unprecedented<\/strong>.<\/p>\n<\/div>\n\n\n\n

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Since then, the growth rate of WebTV solution providers has logically levelled off, but enthusiasm has never truly waned for at least five reasons:<\/p>\n\n\n\n

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